With stories of garment factories in Asia collapsing and worker wages in debate, it can become difficult as a consumer to understand whether the label you're buying off the rack has been created ethically or not. It's one thing to pick up a top at 50% off during Boxing Day and that's justification enough but sometimes you do wonder...what about doing what's right? What if that top I picked out was made by a teenager making 50 cents an hour, working in frightfully dangerous conditions? Could I still bring myself to wear it even though I didn't pay an arm and a leg?
These days of instafashion and instaglam, we're expecting the latest trends to leap off our phones and be readily available - at a decent price - on the racks the next day. Of course, with such an ability to fulfill global demand, there's a price to pay - even if it's not by the end user. The question is, how much longer can we accept such practices by even some of our favorite global brands? The answer is, we don't. We instead look to brands that have taken important steps toward recognizing the problem and moving in a direction to solve it.
Here are some brands who haven't perfected the business model yet but are taking these important steps toward doing the right thing (and think about this the next time you're out shopping):
Marks & Spencer